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This Little Piggy Has No Time for Marketing
The nursery rhyme you play on little ones' fingers and toes begins, "This little piggy goes to market and this little piggy stays home." In business, some owners do marketing and others stay home in their offices.
A major challenge for small business owners is finding time for marketing. When a business is small there is usually no one person dedicated to that function. Everyone wears several hats. Employees often share operational as well marketing/sales roles. In one-person operations, the owner is "it." Marketing is pushed to the back burner when the company gets busy servicing clients, negotiating prices with vendors and attending to financial or legal issues. It is not seen as a direct revenue source, so all resources - time, money and people - are focused elsewhere.
Ignoring marketing can be dangerous. How will you keep a consistent flow of business? How will people know what you do and where to find you? How will customers know when you have new products or services? How will you stay in business?
Marketing is important to:
So with all there is to running a business, how can you get the most bang for the time and money invested. Marketing doesn't have to be expensive and extremely time-consuming. Take shortcuts.
Here are some hints for making marketing quick and smart:
Jay Conrad Levinson has written a variety of books on guerrilla marketing. His suggestions are simple, inexpensive and often unconventional ways to get the word out. Think out-of-the-box and make it fun! Whatever you do, take some time to do marketing; it is a critical part of your business. It is a necessary element of a successful business and key if you want to grow. So be like the last little piggy that runs wee wee wee all the way to bank.
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