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This section of our site is provided to inspire small business owners and managers with small business ideas and resources, to help you optimize your business for profit. We provide lists of recommended books, magazines, websites and e-zines that many of our clients have found extremely useful. These are easy-to-read books filled with wise, practical insights to help you grow your business.
Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins
This is a follow up to Jim's earlier book Built to Last. It was a long-term study of 11 public corporations that were able to maintain their profit over a ten-year period. Though the companies studied were major corporations, there were many gems of information and insight which is valuable to all business. The leaders of these organizations demonstrated strong vision and leadership. They knew when to stay on their path despite popular opinion and when to change direction.
The Art of Possibility by Rosamund Stone Zander and Benjamin Zander
Seeing and uncovering the possibilities in business and life are core to success and happiness. The Zanders teach executives and managers how to shift their attitude and thought processes, opening new doors for themselves and all they are charged with inspiring. After reading this book, you will never look at situations the same way. You will be open to considering many possibilities in yourself and others.
The E-Myth Revisited by Michael Gerber
Michael Gerber discusses the most practical and simple steps to growing your business. He sees the importance of building a solid foundation to support your business growth. His most important theory is that the business owner must work more on their business than in the business for it to get to the next level. Those that are too busy providing the "service" will not attending to the steps they need to take to grow. He believes in having your business become automated so it is less dependant on you to run smoothly.
The Start Up Garden by Tom Ehrenfeld
Tom, who was a reporter for Inc. Magazine, uses case studies to show how companies became successful by changing both them selves and their businesses. He gives helpful examples of the struggles and mistakes business owners had to make to grow. He focuses on the human element of running a company in a compelling way.
The Monk and the Riddle by Randy Komisar
This book is based on the experiences and learning of a Silicon Valley entrepreneur. Though it some it takes place in the technology capital, the concepts are valid in every industry. We see both his mistakes and successes. He integrates both his business insights and his relationships skills his own decisions and business transactions. How the business and people elements affect one another is a pivotal theme in this book.
Guerrilla Marketing by Jay Conrad Levinson
Jay Levinson is the author of over 30 books on street-smart marketing. He is the founder of the concept of guerrilla marketing. It is based on the premise that a small business can be more successful using nontraditional marketing tactics. His philosophy is that doing business is all about relationships and staying in front of your prospect on an ongoing basis. Many of his ideas are free and the rest are inexpensive to implement. Even larger corporations can learn from Jay's underlying principles.
Selling to VITO by Anthony Parinello
This book looks at all the ways to reach theVery Important Top Officers of companies. He gives very specific steps to finding out who the decision-makers are, how to reach them, create interest and close the business. He gives you the steps, the words and actions to be successful.
Crossing the Chasm by Geoffrey Moore
This book deals with the technology product life cycle and how to best market these technology products. Crossing the chasm from getting early adopters to reaching and selling the critical mass is the central theme of this book. Technology owners would benefit the most by reading this book and his second book, Inside the Tornado. The information is useful to any business-to-business CEO.
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