|GET FOCUSED. GET CONTROL. GET GROWING.|
The Value of Anticipation
"Wisdom consists of the anticipation of consequences."
Anticipating the future is an important element in a successful business. Think about how the Carly Simon song, “Anticipation,” is used in the advertisement for Heinz Ketchup. It implies that something good is coming and to hold on and wait for the delicious red condiment to slowly escape from the mouth of the bottle.
In business there should always be good things on the horizon to look forward to. For example, employees should know they can expect a long awaited raise after a profitable year. It can be very motivating after several down years when increases were put on hold. Informing the staff is a positive benefit of anticipation to the business.
Customers want to know when a new product will be released so they don’t buy something obsolete just prior to the launch of an upgrade. Anticipating the arrival of new products, lower prices or additional services may keep a customer from going elsewhere.
Anticipation can also be important for issues that can negatively affect your business. When competitive elements are involved, anticipation allows one to take offensive and defensive actions. It helps the business prepare for situations that might otherwise set it back.
Here are some ways you can be prepared by anticipating change on the horizon:
|email@example.com | 978-255-1767 | 25 Storey Avenue #290, Newburyport, MA 01950
site map | © 2003–2013 Possibilities@Work, All rights reserved