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Is Your Business GPS Recalculating?
“It is a bad plan that admits of no modification.” Publilius Syrus
Take it from someone with no sense of direction: many of us need help getting from point A to point B. For as long as I’ve had a driver’s license, I have circled rotaries and driven highways looking for the right exit. When kind souls offer directions such as, “Get off the highway at Route 13 and go west,” they might as well be speaking Swahili. I don’t know which way is north, south, east or west. Recently I received a wonderful gift - a global positioning system (GPS). I was sure it would end my road adventures and get me to meetings on time. However, even when I think I am making a correct turn, Lola (the voice in my GPS) announces (in a seemingly agitated tone) that she is “recalculating.” Then she sends me off in another direction. I know I had better adjust to her corrections.
As business professionals, we need to constantly recalculate. We need to have our own Lola, a voice whispering in our ears. The routes we have taken in the past aren’t necessarily going to deliver us to our destination anymore. If there are closed lanes, roadblocks, accidents and traffic jams ahead, we may need to exit the highway and take the back roads.
When consulting with clients, the first step in resolving most business problems is to work with them on articulating their vision and creating a plan to ensure they reach their goals. Under today’s circumstances, most previously developed strategic plans need revisiting. If you don’t have a roadmap, you need one now more than ever. If you do have one, it probably needs a refresh, if not a complete overhaul. Ask yourself lots of important questions. Are the markets you’ve been serving for years still the best ones for your offerings? Is your direct sales force still effective or would telesales deliver more for less? Should you offer additional pricing options for shrinking budgets? Are you sending out costly mail pieces but not utilizing social media?
Here are additional steps to recalculate your route to success:
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