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Stay in the Game - Follow up
"If opportunity doesn't knock, build a door." Milton Berle
Many business losses stem from a simple failure to follow up. We spend time and energy searching for prospects and referral sources. Sometimes, thank goodness, we win new clients. But when the work is finished, do we stay in touch or just move on to the next big fish? And what happens to all those people we meet through networking?
Since I'm affiliated with many professional associations, I make my share of interesting contacts. Often introductions begin with a mutual desire to know more about each other's businesses, and sometimes we venture into brief discussions about possible future collaborations. Then time becomes our enemy. Our plans come to a halt because neither of us keeps in touch. This has been an issue for me, I must confess. My current goals include a renewed commitment to following up, and I invite you to come along.
The major reason most business professionals don't follow up is because we are afraid of rejection. Let us count the ways we might be rejected. We might be embarrassed if the person doesn't remember us. And if the prospect really wanted to meet with us, wouldn't they have made the call already? Plus we don't want to come across as pushy or annoying. So we miss out. Now let's get over it. Let's stand out from the crowd and make those calls. Here is why:
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