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Change: Risk or Opportunity?
"There are risks and costs to a program of action. But they are far less than the long-range risks and costs of comfortable inaction." John F. Kennedy
Recently, I have had the privilege of working with several businesses using the Rock Solid Assessment, mentioned in previous newsletters. While all of these business owners have enjoyed the process and learned what actions are needed to grow their businesses, I am finding there is resistance in moving forward.
When wondering why, I realized the answer had to be - fear of change. It is always easier to execute things in a familiar fashion rather than trying something new, even if the existing process isn't working. If you, the boss, are hesitant to do things differently, how can you motivate and expect others to try other options?
There are two common problems for business owners I observe repeatedly:
Change is hard. It takes you out of your comfort zone and into the unknown, even when you talk about something relatively small, such as hiring a sales representative. There is also risk. What if I pay a higher salary and get the same results? If I use a recruiter, costs increase. If they do not perform, I will be more frustrated and further behind in revenue goals. Risks from change increase in your mind while thoughts of opportunity diminish.
What if we reverse our mindset? Yes, there is always some risk, but the opportunity is enormous! If I hire a great sales person, it would reduce pressure on me and allow me to focus on more pressing issues. We could extend our reach and growth potential with a talented sales person. Revenues would increase and lessen financial pressures. We could then work on developing new services. Opportunities far out weigh the risk.
If you are resisting change, ask yourself the following questions:
Change can be exciting! Successful businesses cannot survive without it. If you are hesitant to change, recognize your resistance and work on adjusting your mindset. Opportunity is knocking – now open the door!
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