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Attracting Customers with Value vs. Price
"These days man knows the price of everything, but the value of nothing." Oscar Wilde
Most business owners get frustrated when customers want to focus on the cost rather than how effective their products and services are. Why can't they see beyond just the price?
Effective communication to set your service apart from the rest is the key to financial success. Though most of us believe we offer the best product, we are unable to convert that belief into profit. Once your business is judged solely on cost, the playing field is leveled and your product faces an uncertain future with unfair comparisons to larger competitors and online marketing.
We recently moved into a new home. We made improvements to better fit our taste. With a wide variety of vendors to choose from and a limited budget, our selections were not based solely on price. Cost was a concern, but in order to make informed choices, our decisions were also made with several variables in mind such as, convenience, service, quality, reputation or past experience.
Consider these five points when marketing your business and help set yourself apart from your competitors.
Belief in your business is only the beginning to securing financial success. Understanding your product, your client and your competition will help you to effectively communicate why buyers should choose your business and "see beyond just the price". Sell on the value of doing business with you, then spread the word.
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