|GET FOCUSED. GET CONTROL. GET GROWING.|
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Case D: Writing Coach Developing a New Business
A former journalist and teacher wanted to combine her talents to help businesses people with their writing challenges.
A new business owner started a business without a plan, definition of services or pricing structure.
I helped define the business based on the principal's core skill set. This business is created around a fairly new concept that needs to be described in a way that prospects understand. I worked with this client to:
We are in the process of writing a marketing plan and have started several marketing programs to promote the business. We are still working on building the business and refining the services.
One of the keys to this client's success was to get her to think like her clients and offer what they want and need using their own words.
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